The Weight of Our Words

Social Media and Professional Responsibility

A person’s digital footprint can travel farther than they ever intend. A single post, comment, or reaction on social media can reach hundreds—sometimes thousands—of people within minutes. And whether we realize it or not, those words reflect not only on the individual, but on the company, team, and community connected to them.

At CraneWerks, we understand that how we show up online matters. It’s easy to think of social media as a personal space, but the truth is, it’s an extension of our reputation—both as individuals and as professionals.

Your Voice Carries Weight

Every post, photo, and comment has power. The same voice that can uplift and unite people can also divide and damage. When we speak online, we represent not just ourselves, but the people and organizations tied to us—our coworkers, customers, and partners who rely on us every day.

We’re proud to be a company built on integrity, respect, and craftsmanship. Those values don’t stop at the shop door—they carry into every part of how we do business, including what we share on social media.

Our Stance on Social Media Use

CraneWerks does not tolerate harassment, abuse, or discriminatory behavior of any kind—on or off the clock. We take pride in building a culture of respect, honesty, and dependability. Those values are the backbone of who we are and how we do business.

Social media is a tool. How we use it determines whether it builds or breaks trust. Let’s use our voices to build—because that’s the CraneWerks way.

Accountability Beyond the Workplace

Even off the clock, our words can have professional consequences. Many organizations today hold their teams to the same standards online that they do in person, because both impact company culture and public trust. When someone posts something offensive or inflammatory, it doesn’t just reflect poorly on them—it creates ripples that can harm coworkers, customers, and the reputation of the entire team.

That’s why we ask everyone who represents CraneWerks, past or present, to take pride in that connection and uphold the same standards of respect and professionalism on social media that we practice in the workplace.

Lead by Example

Respectful communication isn’t just a company policy—it’s a personal responsibility. Setting the tone for how we treat others, both face-to-face and online, helps maintain the kind of workplace we’re proud of.

We can’t control what others post on social media, but we can choose to respond with integrity, patience, and professionalism. That’s what sets leaders apart.

For more information:

Our Values

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Published October 13, 2025 | Edited October 13, 2025

Social Media and Professional Responsibility

Your Voice Carries Weight

Our Stance on Social Media Use

Accountability Beyond the Workplace

Lead by Example

For more information:

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