The CraneWerks Story

Starts and Ends with our Dealers

In 1997, CraneWerks emerged with a bold vision – to revolutionize the U.S. material handling scene dominated by overseas corporations who were nearly monopolizing the market. Fueled by the spirit of American entrepreneurship, we set out to level the playing field for small and mid-level businesses.

The initial goal was simple yet impactful: offer high-quality, cost-effective material handling solutions that our dealers could proudly present to their customers.


By weaving a tight-knit web of partner dealerships across the nation. This wasn’t just about cranes; it was a mission to empower the backbone of our economy. Giving the small- and mid-sized companies the ability to say, “yes,” to new equipment, installations, and other services. They may have just been a service company or have one hoist line, we gave them the ability to provide their customers with more.

Starting from a modest base of operations in Arlington, Indiana, company founder Mark Thomas and his team embarked on the journey to build their own dealer-only network. This cooperative approach, which continues today, has successfully placed competitively priced overhead cranes, industrial cranes, and material handling products into the hands of customers through our dealers. 

Picture this –

A group of passionate individuals rallying against the odds, fighting for the American dream. CraneWerks became more than a company; it became a beacon of hope for businesses craving fairness. Through strategic alliances and bulk purchasing, we tilted the scales, giving local enterprises the competitive edge they deserved. Offering products and services that weren’t available to them before.

In 2008, CraneWerks made a significant move to a spacious 65,000 square-foot facility in Morristown, IN, strategically located at the heart of the USA, easily accessible from every corner of the country. Our continually expanding team of dedicated engineering, manufacturing, and technical experts is available round the clock, all sharing a common objective: to bolster and expand our dealer network, ensuring sustained success for all parties involved. The future shines brightly for independent dealers in America, and CraneWerks takes pride in its ongoing role in securing these prosperous times ahead.

Fast forward

This straightforward approach has evolved into a robust business model. Our extensive dealer-only network allows us to secure components at discounted rates and design cranes and crane systems in-house, thus reducing costs and enhancing our dealers’ competitiveness. When an independent dealer joins the CraneWerks network, it’s akin to having our factory right alongside their sales office. The dealer handles the sales aspect of our partnership, and when necessary, we provide operational support.

Through the decades, the principle remains unchanged. We’ve grown, evolved, and diversified our offerings, but the heartbeat of CraneWerks pulses with the same dedication. We’re still fighting the good fight, weaving a tale of resilience and unity for American businesses. It’s a story of refusing to let the ‘big guys’ dictate the narrative. Today, we’re not just selling cranes; we’re the heartbeat of a community of thriving American businesses that refuse to settle for anything less than the American dream. Because in the world of material handling, we believe in strength in unity – that’s the CraneWerks way.

CraneWerks’ Core Values

At CraneWerks, our core values are about connecting back to our team of employees, dealers, and suppliers.

Stay vigilant, stay cautious, and never compromise on safety.

Safety isn’t just a priority; it’s a fundamental value that guides every action and decision. From the shop floor to job sites, we prioritize the safety of ourselves, our team, and our customers because nothing is more important than returning home safely at the end of the day.

We go beyond mere compliance with regulations, by anticipating and addressing potential challenges before they arise. Safety is not just a checkbox for us; it’s a proactive stance that guides every decision and action we take.

Embrace camaraderie, cultivate connections, and honor the unity of family.

Family isn’t solely defined by blood, but by the shared experiences, support, and love that bind us together. Let us prioritize the well-being and unity of our families with strong, resilient and unwavering support in all that we do.

We understand that when our team feels secure in their roles and personal lives, they can thrive professionally and personally. By offering a supportive environment, stability in their positions, and ensuring their families are valued, we create a strong foundation for success and fulfillment. CraneWerks is not just a workplace; it’s a community that prioritizes the holistic well-being of everyone involved, allowing them to flourish both professionally and personally.

Stand tall, stay committed, and maintain honesty and accountability, upholding the unwavering bond that unites us.

Integrity isn’t just about doing the right thing when no one is watching; it’s a promise to stand by each other through thick and thin, to support, to defend, and to never back down in our allegiance with our CraneWerks crew, dealers, and suppliers.

Faith in our brand is earned through dedicated commitment to creating an environment of honor and respect, where contributions are valued and trust is paramount.

We believe in transparent and sincere communication, upholding the highest standards of honesty.

Let us be known not just for what we accomplish, but for how we accomplish it—with integrity as our guiding principle, ensuring that our word is our bond, and our actions speak volumes about who we are.

Work smart, work hard, and take pride in every weld, every bolt, every wire, every detail.

Craftsmanship isn’t just about making something; it’s about taking pride in what we do and making it right, with skill, dedication, and a relentless pursuit of excellence.

Each product is a testament to our dedication to precision and quality, a carefully crafted tool for your needs. It’s not just about delivering; it’s about crafting experiences that resonate. At CraneWerks, craftsmanship is the unique touch that sets our products and services apart, a mark of pride in every detail.

Serve with passion, serve with integrity, and serve with a genuine desire to make a difference.

Whether it’s to our customers, our crew, or our community, our commitment to service is the cornerstone of everything we do. It’s not just about meeting needs; it’s about exceeding expectations and leaving a lasting impact wherever we go.

Work together, learn together, and achieve together through collaboration.

Collaboration isn’t just about internal teamwork; it’s about extending our efforts beyond our walls, forging strong partnerships and alliances, leveraging diverse talents, perspectives, and experiences to accomplish more than we ever could alone. Working hand-in-hand with our dealers, crew members, and suppliers, we’ll tackle challenges, seize opportunities, and deliver exceptional service and value.

Careers at CraneWerks

Why CraneWerks?

So you can increase efficiency and productivity, reduce waste and incidents, ensure regulation compliance, stay up-to-date in the industry, and depend on your equipment to be reliable.

Roger Graham Scholarship Fund