Scott Lyttle’s 1st Year In At CraneWerks

Built On People, Driven By Performance

This April, we are celebrating Scott Lyttle’s one year anniversary. With years of experience in the crane industry and a hands-on approach to sales, Lyttle’s first year has reinforced what sets CraneWerks apart and why dealers trust us to help them confidently answer, “yes!” to their customers.

It Started With People

Lyttle’s introduction to CraneWerks began with the team. Our leadership team made a strong first impression and set the tone for what would follow. As Scott puts it, “They were down to earth and easy to talk with.” That early impression carried through his first year, sharing, “My experience in the first year has been better than I had anticipated.”

Leadership That Stays Engaged

Having worked in the crane industry for many years, Scott quickly noticed a meaningful difference at CraneWerks. Upper management stays involved in the day-to-day operation, ensuring questions do not slow progress. “If there’s a question, it gets an answer in a timely manner,” Scott explains. That involvement helps the sales team move faster and keeps dealers confident in the solutions they are offering.

Lyttle Highlights the Family Culture That Actually Shows Up

CraneWerks culture goes beyond words. While many companies say they are a family, Scott says the difference here is real. The team shows up, does what is expected, and does not look for shortcuts. He describes the environment simply:

“[CraneWerks] is like a well-oiled machine that works together without missing a beat.”

Built To Support Dealers and Customers

From a sales perspective, CraneWerks excels where it matters most. The team responds quickly to customer needs, crane quotes turn around fast, and parts quote response times are among the best in the industry. That consistency builds trust with dealers, who know that if an issue comes up, it will be addressed.

A True Partner, Not Just A Supplier

CraneWerks goes beyond supplying equipment. The company shows up when it counts. Scott notes that CraneWerks is willing to fly across the country to help our dealers close a deal. That level of commitment separates CraneWerks as a partner dealers can rely on when it matters most.

Engineering Support That Stands Apart to Lyttle

Customization and problem solving are handled differently at CraneWerks. Every special project receives focused attention, supported by a dedicated role created specifically for custom applications. This approach ensures dealers and customers receive thoughtful engineering support tailored to their needs.

Scott also sees opportunity. For dealers, joining CraneWerks is like having our factory right alongside your sales office. They are able to take full advantage of CraneWerks technical knowledge, operational support, and marketing capabilities, which can help them grow their business and add a new revenue stream.

Going Above And Beyond Is The Standard

Exceeding expectations is not an exception at CraneWerks. It is part of everyday operations. From service teams dropping everything to check on possible warranty claims, to operations tracking down special equipment, to install crews working during the Christmas party to complete an install, the commitment runs deep across the organization.

Favorite Projects and What’s Ahead

One standout project from Scott’s first year was working with a material handling equipment supplier in Grand Rapids, Michigan. Larger projects with multiple bridge cranes are where teamwork, coordination, and technical expertise come together, and where Scott does his best work.

Looking ahead to year two, Scott is focused on growth. As a true salesman, he wants to become number one and earn accolades for the team. He is also looking to mentor team members who want to learn and build a career in the crane world.

Always Moving Forward

There is always room to improve. Scott believes CraneWerks has a strong vision for where it wants to go and sees many opportunities to evolve and grow along the way.

In One Sentence

“Give CraneWerks a try and see the difference.”

What Lyttle is Most Proud Of In Year One

Scott points to cold calling and bringing new dealers on board as his biggest accomplishment so far. Those efforts strengthen the CraneWerks dealer network and help more customers get the overhead crane and hoist solutions they need.

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